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President

 

Prof.  Jen Lichung

President ,National Taipei University of Business

 

        Prof. Lichung Jen is the President of National Taipei University of Business. Prior to this position, he was the tenured Professor of Marketing at Department of International Business and also served as the Director of Global Branding and Marketing Research Center at National Taiwan University(NTU). In the past 10 years, Prof. Jen has been served as the Senior Vice President of Strategy and the Dean of International College at Providence University, the Director of Master Program in Statistics and Education, Chairmen of Department of International Business at NTU, Dean of Business School at Chinese Culture University. He was Distinguished Professor awarded by Taiwan Institute of Marketing Science (TIMS).

        Moreover, Professor Jen was Chairman of three associations including Taiwan Institute of Marketing Science (TIMS), Chinese Applied Statistics Association (CASA) and Chinese Institute of Business Education Development. He is also the Chief Editor of Taiwan Journal of Marketing Science (TJMS).

        Professor Jen earned his PhD in Marketing from The Ohio State University, majoring in Marketing Models (minor in Quantitative Methods). Numerous well-known journals have published his researches and thesis, such as Journal of Marketing Research, Journal of American Statistics Association, Journal of Business & Economic Statistics, Marketing Letters, and Industrial Marketing Management, allowing him to be nominated as an awardee of the Best Paper Award by Journal of American Statistics Association in 1999 and the winner of Best Paper Award by Journal of Quality in 2017.

         He has also received research grants (over 31 million NT dollars) from Taiwan National Science Council and published 9 books. Over the years, he advised more than 200 MBA theses, 12     doctoral dissertations, and provides consulting projects for more than 30 well-known enterprises including Chunghwa Telecom in Taiwan, IBM, Cathay Bank, Ford Motor, China Petroleum,  Panasonic etc.