National Taipei University of Business and Taiwan Marketing Science Association Co-Host the 2025 Global Brand Planning Competition

The National Taipei University of Business has partnered with the Taiwan Marketing Science Association to co-host the 2025 Global Brand Planning Competition, aiming to deepen industry–academia collaboration. The competition invited several leading enterprises to propose real-world business challenges, attracting enthusiastic participation from outstanding students across universities and colleges throughout Taiwan.

During the opening ceremony, NTUB President Li-Chung Jen noted that in the face of rapidly changing industrial environments, education must continuously respond to the needs of businesses and the market. He emphasized that NTUB has long been committed to promoting industry–academia co-creation and inter-university collaboration. By introducing real corporate challenges through competition formats, the university aims to bridge the gap between academic learning and practical application while cultivating graduates who are ready to contribute to the workforce.

The mission of the 2025 Global Brand Planning Competition is to cultivate well-rounded marketing professionals who can integrate both theoretical knowledge and practical expertise. Participating teams are required to develop brand strategies for officially designated companies. Acting as brand consultants, students analyze the current status of the assigned brand, examine its business model, and develop a comprehensive brand planning proposal to enhance the company’s brand image. Through this campus-based competition platform, teams are encouraged to unleash creativity and innovative thinking.

The competition themes span a wide range of industries, including technology apparel, industrial marketing, sustainable business opportunities, smart ordering systems, chain pharmacies, and youth group-buying platforms, demonstrating both the forward-looking perspective and practical depth of the event.

Lasting for three months, the competition attracted 331 teams from universities and colleges across Taiwan, with top-performing teams advancing to the national grand final. This year’s judging panel consists of distinguished experts from both academia and industry. Academic judges include department chairs and faculty members from institutions such as National Chiayi University, National Dong Hwa University, Chinese Culture University, Feng Chia University, Shih Chien University, National Taipei University of Business, National Chin-Yi University of Technology, National Taichung University of Science and Technology, Chihlee University of Technology, Taipei City University of Science and Technology, and Overseas Chinese University.

The industry judging panel is another highlight of the competition, bringing together influential leaders with extensive decision-making experience and market impact. These include Lee Chieh-Hsi, General Manager of G2000, and Deputy General Manager Yang Sheng-Fa; founder Liao Yung-Yuan of Chong Wei Enterprise; General Manager Lyu Shu-Chen of Mother Crocodile; General Manager Lin Liang-Tien of Wanjiaxiang; Deputy General Manager Huang Po-Chieh of Leap Lion Pharmacy; and General Manager Wu Huan-Yu of ihergo.

The grand final judging panel further includes Lu Wen-Min, Vice President of Chinese Culture University; Huang Chiung-Yi, CEO of Creative Group; Chen Ching-Yi, Chairperson of the Taiwan Marketing Science Association; and Weng Wei-Wei, Director of the Learning Development Division at 104 Corporation, demonstrating the credibility and professional authority of the competition.

After careful deliberation, the judging panel selected outstanding teams for recognition and awards. Winning teams may also have the opportunity to serve as representative seed teams and be recommended to participate in international competitions, allowing them to step onto the global stage of brand planning exchange and broaden their international perspectives.

According to the National Taipei University of Business, organizing a large-scale and influential national competition not only promotes positive intercollegiate exchange but also creates a learning environment where students can seamlessly connect with industry practices. Looking ahead, the university will continue strengthening its partnerships with academic associations and enterprises, integrating teaching, research, and practical expertise to cultivate more marketing and branding professionals with global competitiveness, thereby fulfilling the core mission of higher education in responding to the needs of industry and society.